ShapeShiftBrand

  Everyone in this world changes over time, so why not brand? Rebranding Whenever a company improves any of its elements, colours, or typography, it is called rebranding. Rebranding can be done with little change or change everything, including the name. Therefore, rebranding can be brand refresh, partial rebrand or complete rebrand. Rebranding is only sometimes necessary because it carries much cost from hiring a designer to launching a new look, and besides that, it carries much risk; therefore, companies always try to rebrand when the Time is right.   So, when is it right time to rebrand? When you are changing your products and services or if you are expanding to a new audience That means something other than the introduction of one or two new products. It is more about introducing a new line of products that can affect the design of your brand or if your brand cannot Describe the new product through the old design or logo. For example, if your brand was selling...

  In branding, every element plays a vital role, and it's not only about choosing a logo or brand name; it's about connecting each aspect that creates a positive perception and identity and leads to brand formation.   What Is Brand Typography? Brand typography is how words are organised to show your brand’s identity. It's about fonts and how the target audience perceives the font. Think about some famous brands: Mc. Donalds, Disney, etc., we can easily remember the brand through their fonts. Therefore, written texts and their style can quickly reflect your brand.   Why Does Brand Typography Matter? Typography gives the brand meaning through the fonts, whether fun, serious, elegant, old-fashioned, or something else.  Typography reflects customer experience as properly selected words and designs reflect how trustworthy the company is towards the customer.    It helps to develop brand identity through a unique design that resembles your target customer.  ...

Colours are magical; they can make people full of emotions and influence their decisions, but choosing the right colours for your brand isn’t easy. It is like painting a picture of how you want to connect with your consumers. So, what are the brand colours? Brand colours are those you choose to expose your brand to consumers, and they are unique and distinctive. Why do colours matter? Colour can change the way people feel. Some colours can make people feel excited, and some can make people feel calm and safe, so the right colour is essential to show people what your brand is about What do different colours mean? Every colour has properties like red, which is about energy gain, and nature, which is about calm; therefore, picking the colour that suits your brand is essential. How do you choose the right colours? Before choosing the right colour, you must understand what your target customer is and what they want. Then you can look at the colours that they are looking for. ...

Logo design is vital in providing a visual cornerstone of our company identity and is more than a symbol. It is a unique brand feature that shows personality and value in a single mark. This article will explore why a logo design is essential to branding strategy and how it affects consumer perception and brand recognition. The logo is the first thing that comes into contact between a brand and its audience. This is why it is a very critical component for building brand identity. We can think of logos like Nike, McDonald’s, Adidas, and all the viable brands. All these famous brands have a well-designed logo strongly associated with their respective brand's value and identity. A well-designed logo has the ultimate power to create an impression among consumers that significantly impacts consumers' minds, bringing loyalty. Beyond the visual identity, the logo is the mark of trust. A professional logo tells consumers the brand is established, reputable, and committed to excellence....

Hello, brand enthusiasts!   Ready to plunge into the world of branding? Get ready as we delve into how logos, colors and fonts tell a story for a brand. Welcome to Branding Basics! What Is Branding? Branding refers to the process of creating an individual identity for a business. It makes people aware of it more than its competitors, allowing them to choose and trust their company. Think of branding as your enterprise’s personality; this is how your company comes across to the public and is seen by its customers. Key Components of Branding Several key components make up a great brand. Let’s break down these essential components: 1. Logo 🪄 The face of the brand is the logo itself. It’s a symbol that instantly connects people with your business. Whether it’s Nike’s swoosh or McDonald’s golden arches, a logo acts as an anchor visually representing your brand. 2. Colors 🌈 Colors do not merely add beauty; they also have feelings and reactions attached to them. Red may ...