Brand Typography: How To Find the Right Font for Your Brand

 


In branding, every element plays a vital role, and it's not only about choosing a logo or brand name; it's about connecting each aspect that creates a positive perception and identity and leads to brand formation.

 

What Is Brand Typography?

Brand typography is how words are organised to show your brand’s identity. It's about fonts and how the target audience perceives the font. Think about some famous brands: Mc. Donalds, Disney, etc., we can easily remember the brand through their fonts. Therefore, written texts and their style can quickly reflect your brand.

 

Why Does Brand Typography Matter?

Typography gives the brand meaning through the fonts, whether fun, serious, elegant, old-fashioned, or something else. Typography reflects customer experience as properly selected words and designs reflect how trustworthy the company is towards the customer.  It helps to develop brand identity through a unique design that resembles your target customer. It helps to build brand identity through a unique design that resembles your target customer.


A Four-Step Guide to selecting the best font style.

  1. Understand your brand identity and unique features.

Every font carries its unique characteristics that complement the brand.  For example, Calibri font complements sleek, stylish electronics, and Algerian complements old, classy liquor brands. Every font can tell a story, and we need to evaluate if it can match our brand value to communicate just with fonts.

 

  1. Understand your target market, their likes, and their style.

Every person's perception towards the same font can be different. So, understanding the target market’s style of choice is essential to making the correct decision. Therefore, market research is required to get an exact view of what the target customers like and their preferred style.

 

  1. Choose a design that complies with your brand value and the target consumers' style.

Both the brand’s features and consumers' styles are to be kept together to make the final decision so that both aspects complement each other before making a final decision.

 

  1. Make a simple style, as simple things are easy to read and understand.

The culture has evolved from complex fonts and designs to simple ones that are easier to read and understand. Complex and over-decorative fonts can distract readers and make them bored. So, make it as simple as possible to improve clarity and increase readability.

 

Besides this, it is necessary to check the competitors so that none of the styles matches the competitors, as the main aim is to create a unique and distinctive identity rather than copying or making existing designs.

 

Stay updated for more information on designing.

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