What Is the Right Time to Rebrand?

 Everyone in this world changes over time, so why not brand?

Rebranding

Whenever a company improves any of its elements, colours, or typography, it is called rebranding. Rebranding can be done with little change or change everything, including the name. Therefore, rebranding can be brand refresh, partial rebrand or complete rebrand. Rebranding is only sometimes necessary because it carries much cost from hiring a designer to launching a new look, and besides that, it carries much risk; therefore, companies always try to rebrand when the Time is right.

 

So, when is it right time to rebrand?

When you are changing your products and services or if you are expanding to a new audience


That means something other than the introduction of one or two new products. It is more about introducing a new line of products that can affect the design of your brand or if your brand cannot Describe the new product through the old design or logo. For example, if your brand was selling just plant-based products before and now it's introducing other varieties that are animal-based, then the whole value exchange, so in this case, rebranding is necessary.

 When your current brand is not working

 When your current branding designs are not working, they lead your business towards loss and need adjustments. Exploring more designs and selecting the best that attracts your target audience is required.

To be different from your competitors

When you cannot differentiate and stand out from your competitors with the same goal and target audience, branding can give you a new way to stand out.

To keep away from a bad reputation

When your company have had a bad reputation, and you want to stay away from negative size but still do business.

If your company had changed

This happens when two companies merge or introduce new leadership to take the company in a new direction.

Periodical rebranding

Sometimes, it is best to rebrand after a specific time, rebrand with a modern touch and do your old logo or design so that your brand doesn't look outdated.

Comments

Post a Comment

Popular posts from this blog

The Role of Logo Design in Branding

Image
Logo design is vital in providing a visual cornerstone of our company identity and is more than a symbol. It is a unique brand feature that shows personality and value in a single mark. This article will explore why a logo design is essential to branding strategy and how it affects consumer perception and brand recognition. The logo is the first thing that comes into contact between a brand and its audience. This is why it is a very critical component for building brand identity. We can think of logos like Nike, McDonald’s, Adidas, and all the viable brands. All these famous brands have a well-designed logo strongly associated with their respective brand's value and identity. A well-designed logo has the ultimate power to create an impression among consumers that significantly impacts consumers' minds, bringing loyalty. Beyond the visual identity, the logo is the mark of trust. A professional logo tells consumers the brand is established, reputable, and committed to excellence....
Read more

Brand Typography: How To Find the Right Font for Your Brand

Image
  In branding, every element plays a vital role, and it's not only about choosing a logo or brand name; it's about connecting each aspect that creates a positive perception and identity and leads to brand formation.   What Is Brand Typography? Brand typography is how words are organised to show your brand’s identity. It's about fonts and how the target audience perceives the font. Think about some famous brands: Mc. Donalds, Disney, etc., we can easily remember the brand through their fonts. Therefore, written texts and their style can quickly reflect your brand.   Why Does Brand Typography Matter? Typography gives the brand meaning through the fonts, whether fun, serious, elegant, old-fashioned, or something else.  Typography reflects customer experience as properly selected words and designs reflect how trustworthy the company is towards the customer.    It helps to develop brand identity through a unique design that resembles your target customer.  ...
Read more